Athleisure is a new and exciting subculture that claims a spot in the fashion industry.
The active wear and fashion branche meet and fuse more and more. The collaboration of Nikelab and designer Riccardo Tisci is a great example of this.

The floral print includes flowers from Oregon, the home of Nike,
Taranto, Italy, the home of Tisci, and Rio de Janeiro, the home of
summer’s biggest sporting event. Other subtle nods to Tisci in the
floral print include stars and skulls.