adidas | knit for you
Adidas’ berlin pop-up shop promises to spin you a perfectly tailored sweater, based on the results of a body scan and augmented reality pattern creation undertaken within the shop. the knit for you pop-up experience puts the wearer in control, linking up full-body scanners with computers and knitting machines to let customers co-create garments tailored exactly to their needs.
By letting the customer design the pattern of the sweater and tailoring the fit to perfection, then sending over the pattern to the in-store machines for production, adidas sets out to lead the revolution in creating better, more unique garments instead of having designers guess what might be popular.
The knit for you pop-up shop is part of an initiative by adidas to cut the time needed from the design phase of garments to theirproduction, which is currently around 12 months for most sneaker companies. the concept aims to give the customer what they want, when they want it, and could be the first step in a new fashion movement where all garments are made-to-order, instead of designers attempting to predict trends and fit.