Carlings Digital Collection
Scandinavian retailer Carlings offers with its Digital Collection a solution for the environmental impact of mass consumption and the ongoing demand for new clothes by online influencers.
Online influencers wear ‘real’ clothes. But why? Their followers only see the digital image of the clothes. Swipe, like and move on to the next image. Three seconds of exposure and the look is old news. The solution: digital clothes. One algorithm fits all.
Carlings Digital Collection is the ideal fashion brand for people showing off their looks on social media. In Carlings webshop, visitors are asked to select an item, upload a selfie and click ‘Dress me’. Then, the 3D designers get to work: they’ll make the piece of clothing a perfect fit with the person on the selfie. The result is a fashion look as good as the real thing.
