Kailu Guan’s augmented reality fashion
In the work of designer Kailu Guan, digital technology plays the leading role. For her latest collection of designer pieces she developed a special app. The app brings her designs to life in an amazing way. It reminds us of the popular video game Pokémon GO.
Guan has designed a six-piece fashion collection and a matching app. For this she collaborated with developers and animation designers. By using the app, your phone recognizes the design prints as readable codes. The codes will take you into a 4D-world where the clothes 'come to life'.