Story: concept with a story
Set in a 2000 square foot store located in Manhattan’s 10th Ave. retail corridor, STORY is a retail concept that takes the point of view of a magazine, changes like a gallery and sells things like a store. That means every four to eight weeks, STORY completely reinvents itself -from the design to the merchandise – with the goal of bringing to light a new theme, trend or issue.
So how did it get started? Founded by Rachel Shechtman, a former brand
consultant for Kraft, TOMS shoes and Lincoln, the idea was to create a
retail concept that would serve as a matchmaker between brands and
consumers, integrating strategies of marketing, merchandising, and
business development. Look at the clip to get a short intro from rachel herself >>