Buro jantrendman develops tailor-made trend books and presentations for all industries in the consumer market, from fashion, design and lifestyle.

Whether you're a designer, manager or manufacturer, our industry forecasts offer you insightful professional, hands-on analyses. Buro jantrendman will help you define strategies for sales, marketing and collection development.
Our tailor-made trend books and presentations focus on your specific business and target groups.
contact us for a free consult >>

Trend forecasting books: seasonal books
Each season we publish a comprehensive trend book that offers a huge amount of inspiration, trend insights and styling ideas. The seasonal forecasting book covers main themes in lifestyle and consumer trends.
It anlyses and evaluates changes in society, cultures and consumer behavior.
Content summary:
- relevant changes that affect consumer cultures
- social and cultural trends, translated into clear themes
- the most important developments and innovations in colours and designs
- significant novelties in retail design
- an overview of new developments in (multi)media, marketing and advertising

This forecasting publication is a highly inspiring and thought-provoking tool for professionals.

Trend forecasting books: specialized industry books
Each season we develop special forecasting books for different industries. The industries we focus on are:
- casual-, street- en active wear
- footwear and active footwear
- interior, product and design
- leisure & hospitality
- food
- cosmetics

Additional: specialized industry presentations
In addition to the industry books, we develop industry-focussed trend presentations. A tailor-made presentation focusses exclusively on target-groups, themes and markets that are essential for your business.

Trend presentations
Buro jantrendman offers several trend presentations throughout the year. In these presentations we discuss forecasting reports, focussed on specific industries and consumer markets. The fashion forecasting presentations are synchronized with the industry's seasonal cycles.
Please find our agenda and presentations offer here.

Add value to your business with trend forecasting
Would you like to know more about how trend forecasting could add value for your brands and business?
Contact us by phone (+ 31 (0) 6 16612801) or e-mail

We look forward to meeting you in the (near) future,
Jan Agelink
Buro jantrendman

ID industry

More and more, consumers want (and are able) to decide how products are being made. This changes the work of designers, brands and retailers. Their new tasks include facilitating product development, participating in consumer discussions and creatively inspire consumers.
Our new, main trend theme for season Summer 2018 is ID Industry – an industry of Influence & Desire. It offers you insights and analyses about the new roles of creative professionals.

New trends in technologies
The power of conventional fashion seasons and trends is decreasing. New technologies offer an alternative for mass-products. Technological development fuels the desire for consumer products in a different way. The maker industry moves towards the consumer, who, in turn, has a bigger say in the process of design, manufacturing and sales. Hence, tailor-made and custom-made products are now within reach of the masses.

Forecasting focus: customization
Customization and creating a strong, personal identity is key. These aspects make Summer 2018 into a highly inspiring season: the new era is open to an almost endless imagination. In the trend forecasting book ID Industry we discuss how to strengthen your position in this landscape - being a designer, manufacturer or retailer. Furthermore, we focus on how you could use your creativity to meet these new, 'identity' based needs of consumers.

Tags: consumertrends | Fashion | lifestyle | design | retail trends

All Systems Go! | Autumn Winter 2017-18

Innovative, creative & very smart. These three words define the season Autumn-Winter 17/18. The systems we have been working with until now are ending, in most cases. This has a huge impact on the full cycle of design and manufacturing. Designers expand their scopes: waste is no longer seen as waste, but as raw material. Recycling is key. This creates new systems that are based on and inspired by nature and science. Combining these with very smart digital technologies, it is possible to create highly personalized products.

Manufacturers and consumers now have the opportunity to collaborate and create desired products together. Conventional tasks of designers, brands and retailers are cut out of these new, high-tech processes. Creative professionals therefore need to redefine their role. It's a role that offers huge possibilities and adds creativity and innovation to the industry as we know it. It's something we've all been waiting for in the fashion and design industry.
The forecasting publication All Systems Go! offers insights in new roles, new technologies and highly personalized design systems.

Tags: consumertrends | lifestyle | Fashion | design | retail trends

New Grammar

By living in the current - digital - era, we are all learning a new language. We look for inspiration online, combining and rewriting keywords to find images. We meet and discover new people, businesses and other parties via social media. Stories no longer have a clear starting and finishing point; they are ever-changing. With our input, we are pushing those stories in different directions. This new way of communication results in different needs for connecting with the world around us.  
Jantrendman's Trendsafari 'New Grammar' discusses these new ways of storytelling and designing.

Tags: consumertrends | Fashion | design | lifestyle