Buro Jantrendman

W O K E | manifesto of awareness
February 2020 Johannesburg | Durban | Capetown

Jan Agelink, Amsterdam based trend forecaster, returns to South Africa for his second Trend Safari season to present ‘WOKE’.

‘Woke’ is a growing mindset in society, but it especially identifies Generation Z - young people who grow up in a time with financial crisis, environmental crisis and fake news. The meaning of ‘woke’ moved from ‘being awake’ to ‘being well-informed’. In the last few years it has become a proclamation of awareness too.

MONDAY 24 FEBRUARY 2020 JOHANNESBURG 2PM (Doors open at 1:30pm) We Work, The Link

TUESDAY 25 FEBRUARY 2020 DURBAN 2PM (Doors open at 1:30pm) The Oyster Box Hotel Umhlanga

THURSDAY 27 FEBRUARY 2020 CAPE TOWN 2PM (Doors open at 1:30pm) Radisson Red Hotel, V&A Waterfront

The creative impact of WOKE

During our new trend presentation we'll show you the impact of 'woke' on:

- society & consumer trends
- fashion, design and interior
- silhouettes, materials and prints
- colour trends

more info & bookings: mail@jantrendman.com

Buro jantrendman has been making innovative and hands-on trend forecasts since 2000. Our forecasting services are focussed on fashion, design and lifestyle industries.

Trendwatching and trend forecasting
Trends are everywhere and there are a lot of trends you could follow.
Which trends are important?
How do trends arise? And, what impact do trends have on consumer behaviour?
More specifically: what do you - as a brand, product, retailer or designer - need to do with trends?
At buro jantrendman we help you to answer these questions, so you can offer your clients the best possible on-trend products.

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What kind of information do you need?
Our work is always tailor-made. We analyze trends and translate them into clear and well defined trend themes, in line with your business. Whether you need forecasting for colours, materials, design forms or patterns, we make sure you get the right information.

We offer our trend forecasting in different formats. We do trend presentations. Both on location as well as in-company. We publish seasonal trend books, digitally and in print.
We love to share our experience and develop tailor-made forecasting for your company or brand.

Tell us what you need


16 - 28 okt | Kyoto & Tokyo -Japan

12 nov | Trenddag Textilia & Schoenvisie Footwear pres aw 20-21 | Rotterdam Kunsthal

13 - 15 nov | Trendpresentation 'Circle of Architects' Desso Tarkett | IJsland - Reykjavik

9 dec | WOKE ss 2021 trendpresentation | Amsterdam

7 jan 2020 | Rexor Footwear trendpresentation | Antwerpen

2 - 3 feb 2020 | show-up! trendpresentation & trend exposition

24 - 28 feb 2020 | trendpresentation Johannesburg - Durban & Kaapstad Zuid-Afrika