Buro Jantrendman

W O K E | manifesto of awareness
Seizoen SS 2021 | 9 dec 2019

Date: 2 December 2019
Location: Academie Artemis Amsterdam
10:30 - 13:00 ( doors open 10:00 )

Fee for a ticket is € 115,- ( ex VAT )

Sign up by email: mail@jantrendman.com

This trend presentation is about 'Woke'. The meaning of 'woke' moved from 'being awake' to 'being well-informed'. In the last few years it has become a proclamation of awareness too. The Oxford English Dictionary updated in 2017 its 'Woke' definition to: 'alert to racial or social discrimination and injustice'.

'Woke' is a growing mindset in society, but it especially identifies Generation Z - young people who grow up in a time with financial crisis, environmental crisis and fake news.

The creative impact of WOKE

During our new trend presentation we'll show you the impact of 'woke' on:

- society & consumer trends
- fashion, design and interior
- silhouettes, materials and prints
- colour trends

After your visit you'll be up-to-speed with the leading trends for the coming seasons.

-The presentation will be spoken in Dutch but there's also a lot to see!-

(Save € 20 with an Early Bird Ticket if you book before November 9th / Early Bird € 95 / Regular € 115)

Sign up by email: mail@jantrendman.com

Buro jantrendman has been making innovative and hands-on trend forecasts since 2000. Our forecasting services are focussed on fashion, design and lifestyle industries.

Trendwatching and trend forecasting
Trends are everywhere and there are a lot of trends you could follow.
Which trends are important?
How do trends arise? And, what impact do trends have on consumer behaviour?
More specifically: what do you - as a brand, product, retailer or designer - need to do with trends?
At buro jantrendman we help you to answer these questions, so you can offer your clients the best possible on-trend products.

Learn about trends, get our newsletter!

What kind of information do you need?
Our work is always tailor-made. We analyze trends and translate them into clear and well defined trend themes, in line with your business. Whether you need forecasting for colours, materials, design forms or patterns, we make sure you get the right information.

We offer our trend forecasting in different formats. We do trend presentations. Both on location as well as in-company. We publish seasonal trend books, digitally and in print.
We love to share our experience and develop tailor-made forecasting for your company or brand.

Tell us what you need

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9 dec | WOKE ss 2021 trendpresentation | Amsterdam

7 jan 2020 | Rexor Footwear trendpresentation | Antwerpen


Upcoming presentation: W O K E | a manifesto of awareness op 09-12-2019

trendpresentation spring summer 2021